Keep the 15%: The Direct Booking Strategy for Corfu Villas in 2026
Let’s talk about the number keeping Corfu property owners awake at night: 15.5%. For years, we treated platform fees as a cost of doing business. But as we head into the 2026 season, the landscape has shifted. The Major Platforms have aggressively moved toward a “host-only” fee structure, effectively standardizing a roughly 15% deduction from […]
Stop Hiding Your Best Dishes from High-Spending Tourists.
Kassiopi Harbor, 8:30 PM The sun has just set behind the castle ruins, and the lights of the harbor are reflecting on the water. A group of friends has just moored their rental boat after a day exploring the coves near Agni and Kalami. They are sun-tired, hungry, and craving fresh Fish Bianco or a rich Pastitsada. They pull out their […]
The 4.2 Star Trap: Why They Find You, But Don’t Choose You.
It’s 8:30 PM in August. The sun has set over the Old Fortress, and a couple from the UK is walking through the Kantounia near the Liston, hungry and ready to spend. They are standing exactly 10 meters from your restaurant entrance. They can smell the sofrito. But they don’t walk in. Instead, they pull […]
Corfu 2026: Why the Best Menus Won’t Win (But the Best Maps Will).
Imagine it’s mid-July in the Old Town. The heat is rising, and a tourist family from the UK is navigating the narrow kantounia looking for your restaurant. They are hungry, sweating, and holding their iPhone like a compass. Google Maps says, “You have arrived.” But they haven’t. They are standing 50 meters away, staring at […]